Finish Line sought to re-energize its connection with its younger consumers. This refresh is inspired by the dynamic, forward-thinking young athlete for whom sport is style.

A custom geometric pattern, high-contrast finishes, and references to running culture breathe a bold new life into the shopper experience. Adaptable fixtures allow each brand to customize their presence. New consideration was given to the visual merchandising along the product walls, during which time we consulted extensively with Nike. Technology touchpoints throughout connect the consumer with the brand's emerging tech presence.

My responsibilities for the "Store of the Now" design involved working with concept development, fixture design, material selection, and point of purchase/accessories design.

SERVICES // Concept Development, Schematic Design, Design Development

ROLE // Design Intern



All work performed while employed as a designer at CallisonRTKL. Photography by Mo Daoud, 2016.