Another prototype design in the “ecosystem” designed in partnership with REI Co-op, the Neighborhood Store is a small format location that brings the outdoors to the urban customer.
Leveraging a robust digital fulfillment program, partnerships with other local stores, and careful curation, this store is able to fulfill nearly all the services of a mainline store in a fraction of the footprint. It leans into the nature of its surroundings and reflects that personality through materiality, local programming, and a curated offering of products based on the local consumer needs.
View a virtual store walkthrough here: https://www.rei.com/stores/cambridge/virtual-tour
SERVICES // Retail Strategy, Prototype Development, Interior Design
ROLE // Designer
LOCATION // Cambridge, MA
All work performed while employed as a designer at IA Interior Architects.