Retail isn’t dead, it’s just evolving.
Seeds of Change is a conceptual thought piece that uses exhibition as a metaphor for the Retail of the Future. Leveraging insights about Gen Z, who now account for 40% of all consumers, this concept explores their desire to create change in the world. Specifically, their power as consumers.
The future of retail is positive. Spearheaded by Gen Z’s activist mindset, the traditional “shop-buy-consume” model flips to an empowering “learn-give-share” process. Just as we use our power as consumers to support brands we believe in, we spread the seeds of change to causes, movements, and even political policies. From consuming goods to doing good.
SERVICES // Trends Research, Consumer Insights, Retail Strategy
ROLE // Trends and Consumer Insights
All work performed while employed as a designer at IA Interior Architects. Graphics by others.