Seeking to expand and elevate their brick-and-mortar presence, the two founders of fashion retailer Böhme served as the inspiration for this new prototypical concept. The duality of the founders - who are also sisters - informed an inspiring and functional store design. The Loft concept balances an elevated look and feel with a casual sensibility.
Appealing to the customers’ multifaceted lifestyles, product collections are organized around Work, Travel, Live and Play in a straightforward yet captivating retail experience. Natural materials and warm tones lend a feminine energy while bold fixtures and dramatic scale changes focus the experience. Opportunities for discovery exist at a smaller scale too, through thoughtful details and hidden “Easter eggs” that recall the two founders’ personalities.
SERVICES // Prototype Development, Interior Design
ROLE // Junior Designer
LOCATION // Salt Lake City, UT
AWARDS // Gold, 2020 Shop! Design Awards in Softline Goods
All work performed while employed as a designer at CallisonRTKL. Photography by Benjamin Benschneider, 2019.