A fast-paced response to an RFP, this charette conceptualizes what a physical expression of the AllModern furniture brand could feel like. We take the benefits of their existing digital platform - including streamlined product searching and ultimate convenience - and marry it with the experiential opportunities of brick-and-mortar retail.
The result is one streamlined experience from digital to physical and back, creating an intuitive and inspiring buying process for the AllModern customer. It serves as the physical complement to the digital platform- a place to touch and feel the items that they may have eyed online and to discover things they many not have expected. The entry welcomes and provides connection to the digital channels through concierge services such as order pick-up and design services. The perimeter of the store inspires through vignettes organized around AllModern’s signature design styles - focusing on smaller cash & carry items. The heart of the store is a respite to foster connection with expertise and local product favorites. In short, it’s a modern home for all things Modern Design.
SERVICES // Retail Strategy, Concept Development, Interior Design
ROLE // Designer
All work performed while employed as a designer at IA Interior Architects.