Part of a new headquarters design for Alaska Airlines were two of the outward facing experiences - the Company Store and Uniform Fit Center. Tasked with creating compelling branded experiences for both, we worked within the existing spaces to elevate the experience.
The Company Store serves as the first impression to not only the building, but to the brand itself. The design welcomes employees and visitors alike to experience the warmth of the Alaska brand. A focal entry portal, model airplane display, and simplified fixture kit create an inviting experience that highlights the brand and product.
The Uniform Fit Center is the home to an exciting part of every new Alaska employee’s journey – trying on the uniform. Celebrating the new uniform collection by local designer Luly Yang, the space inspires new employees to be “Fit to Fly.” It celebrates the try-on experience while serving large groups of visitors with differing needs. A multipurpose lounge welcomes and orients guests, and on the Runway - taking advantage of the narrow, linear space - they can be fit for their new uniform and celebrate the moment with a selfie. Messaging throughout the space adds personality, and a custom wallcovering of the designer’s sketches further highlights the Alaska uniform.
SERVICES // Retail Strategy, Full-Service Interior Design, Environmental Graphic Design, Construction Administration
ROLE // Designer
LOCATION // SeaTac, WA
All work performed while employed as a designer at IA Interior Architects. Photography by Best Good Thing, 2020.